CHEVY SPARK COLOR RUN

Chevy saw the upcoming Color Run as an opportunity to promote the newly domestic Chevy Spark. Lots of color and color galore was the ask, since the race entails runners getting blasted in non-toxic chalk. I designed a series of flags and banners to drive participants to the Chevy experience tent to learn more about the vehicle and see it first hand. Aside from the on-site decorum, a site was also created to promote a Hawaiian trip sweepstakes giveaway. The experience as a whole has been successful, with users waiting in long lines to get their picture taken with the compact vehicle.