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FIAT + EMMA ROBERTS


Design / Concepting / Motion


Problem:

FIAT was seeking a new spokesperson for 2018 that was young, fun and fit with their colorful line of vehicles.



Solution:

We developed a campaign that was quick-hitting, simple, witty and transparent. Who better than to represent this style than Emma Roberts?

We developed scenarios that addressed some of the most common complaints about FIAT that we monitored daily from their social feed, and retorted using Emma’s incredible talents.







We also placed her in the context of some of the most popular trending cultural holidays such as National Dog Day, Christmas, and Halloween.












aajohnstone@gmail.com 
About Me