Sesame StreEt & Chrysler
Listen, Drive, Surprise
Design / Concepting / Photography
Not really one to be a celebrity worshipper, but I actually met Cookie Monster. The surreal process started when Chrysler asked for our treatment of videos partnering with the beloved kids program.
Our challenge was to find a way to incorporate the features of the Chrysler Pacifica seamlessly with the classic characters.
After a ton of work, brainstorming, decking, pitching, scripting and production the results were eight longform videos with millions of views, a boatload of micro-content and overall positive viewer sentiment. What a dream project.
