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<channel>
	<title>Aaron Johnstone</title>
	<link>https://johnstone.cargo.site</link>
	<description>Aaron Johnstone</description>
	<pubDate>Thu, 26 Mar 2020 21:53:37 +0000</pubDate>
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		<title>Home Page</title>
				
		<link>https://johnstone.cargo.site/Home-Page</link>

		<pubDate>Mon, 17 Dec 2018 22:07:41 +0000</pubDate>

		<dc:creator>Aaron Johnstone</dc:creator>

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		<title>Footer</title>
				
		<link>https://johnstone.cargo.site/Footer</link>

		<pubDate>Mon, 17 Dec 2018 22:07:41 +0000</pubDate>

		<dc:creator>Aaron Johnstone</dc:creator>

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		<description>Cargo Collective 2017 — Frogtown, Los Angeles</description>
		
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		<title>Overview</title>
				
		<link>https://johnstone.cargo.site/Overview</link>

		<pubDate>Mon, 17 Dec 2018 22:02:55 +0000</pubDate>

		<dc:creator>Aaron Johnstone</dc:creator>

		<guid isPermaLink="true">https://johnstone.cargo.site/Overview</guid>

		<description>&#60;img width="720" height="891" width_o="720" height_o="891" data-src="https://freight.cargo.site/t/original/i/e7b028db310c121b96cf1e018265b25c85997b05607bf44a163570d5853d2e81/10394633_10101514069529578_7365258250525856805_n.jpg" data-mid="31860531" border="0" data-scale="67" src="https://freight.cargo.site/w/720/i/e7b028db310c121b96cf1e018265b25c85997b05607bf44a163570d5853d2e81/10394633_10101514069529578_7365258250525856805_n.jpg" /&#62;

aajohnstone@gmail.com
248.761.3516
Hi, I’m a fella’ who truly enjoys creative endeavors. Design, Motion, Big Thinking, Photography, and Editing are some of my loves.
I’ve been a part of comedy in various ways for the past ten years, be it Improv, Stand-up, Writing, Sketch, or Directing. &#38;nbsp;
Other stuff I like: Skateboarding, Film, Music (mostly Hip-Hop and Funk), Animation, Magic Shows, and Noodle-based foods. So many Noodles.&#38;nbsp;




	

	
		
		
	
	
		
			
				
					

	
		
		
	
	
	
	
		
		
	
	
		
			
				
					

	
		
		
	
	
		
			
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		<title>Recent Video Work</title>
				
		<link>https://johnstone.cargo.site/Recent-Video-Work</link>

		<pubDate>Thu, 26 Mar 2020 21:53:37 +0000</pubDate>

		<dc:creator>Aaron Johnstone</dc:creator>

		<guid isPermaLink="true">https://johnstone.cargo.site/Recent-Video-Work</guid>

		<description>
Recent Video WorkDesign / Concepting / Motion

McCormick Case Study




Hagerty Car of the Year&#38;nbsp;







Goo Planet







Space Dog







Boombox Project











Journey










Gumball Loop








Donut 3D Render





Demon Character Walk Cycle









Floating Nugget 3d Render
















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	<item>
		<title>FIAT + EMMA ROBERTS</title>
				
		<link>https://johnstone.cargo.site/FIAT-EMMA-ROBERTS</link>

		<pubDate>Mon, 23 Apr 2018 00:18:39 +0000</pubDate>

		<dc:creator>Aaron Johnstone</dc:creator>

		<guid isPermaLink="true">https://johnstone.cargo.site/FIAT-EMMA-ROBERTS</guid>

		<description>FIAT + EMMA ROBERTSDesign / Concepting / Motion





Problem: FIAT was seeking a new spokesperson for 2018 that was
young, fun and fit with their colorful line of vehicles.










Solution: We developed a campaign that was quick-hitting,
simple, witty and transparent. Who better than to represent this style than
Emma Roberts? 

We developed scenarios that addressed some of the most
common complaints about FIAT that we monitored daily from their social feed,
and retorted using Emma’s incredible talents. 

















We also placed her in the context of some of the most popular
trending cultural holidays such as National Dog Day, Christmas, and Halloween. 




























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		<title>Sesame Street + Chrysler - Listen, Drive, Surprise</title>
				
		<link>https://johnstone.cargo.site/Sesame-Street-Chrysler-Listen-Drive-Surprise</link>

		<pubDate>Wed, 02 Jan 2019 18:24:55 +0000</pubDate>

		<dc:creator>Aaron Johnstone</dc:creator>

		<guid isPermaLink="true">https://johnstone.cargo.site/Sesame-Street-Chrysler-Listen-Drive-Surprise</guid>

		<description>Sesame StreEt &#38;amp; Chrysler&#38;nbsp;
Listen, Drive, SurpriseDesign / Concepting / Photography




Not really one to be a celebrity worshipper, but I actually met Cookie Monster. The surreal process started when Chrysler asked for our treatment of videos partnering with the beloved kids program. 









Our challenge was to find a way to incorporate the features of the Chrysler Pacifica seamlessly with the classic characters. 








After a ton of work, brainstorming, decking, pitching, scripting and production the results were eight longform videos with millions of views, a boatload of micro-content and overall positive viewer sentiment. What a dream project.



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		<title>FIAT - A Whole New Spin 360 Experience</title>
				
		<link>https://johnstone.cargo.site/FIAT-A-Whole-New-Spin-360-Experience</link>

		<pubDate>Wed, 02 May 2018 22:18:36 +0000</pubDate>

		<dc:creator>Aaron Johnstone</dc:creator>

		<guid isPermaLink="true">https://johnstone.cargo.site/FIAT-A-Whole-New-Spin-360-Experience</guid>

		<description>FIAT - A WHOLE NEW SPIN 360 VIDEODesign / Concepting / Set Supervision

ObjectiveGive FIAT fans on social media a whole new way to look at the capable FIAT 500X crossover.











StrategyCreate an innovative, immersive 360-video experience of a full-circle journey through city, forest, beach, and snow—viewable on Facebook and YouTube.



ExecutionWe shot the same FIAT at four methodically scouted locations to ensure the sun was in the same global position in each quadrant.

The Nokia OZO captured the 360 via 8 overlapping stereoscopically positioned cameras and 8 ambisonic microphones, all monitored by the director in real-time via a virtual reality headset, in full-360 surround, with stereoscopic depth of field.

ResultsThe final result was an incredible and ingeniously compiled panorama with receptive audio—all triggered by viewer direction and movement. With more than 30M impressions,&#38;nbsp;5.4M video view, avideo view rate of more than 20% and a&#38;nbsp;Shorty Awards Finalis</description>
		
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		<title>FIAT Cultural Holiday In-House </title>
				
		<link>https://johnstone.cargo.site/FIAT-Cultural-Holiday-In-House</link>

		<pubDate>Sun, 22 Apr 2018 22:32:03 +0000</pubDate>

		<dc:creator>Aaron Johnstone</dc:creator>

		<guid isPermaLink="true">https://johnstone.cargo.site/FIAT-Cultural-Holiday-In-House</guid>

		<description>TRENDING HOLIDAYS


Design / Motion

As part of our FIAT everyday response social program, we create assets to react to trending hashtags, oftentimes with only a few hours until the trend dies, or sometimes we could forecast the upcoming holidays and create something more elaborate. In either case we had a lot of fun, and it was effective.































































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		<title>FIAT Cultural Holiday Productions</title>
				
		<link>https://johnstone.cargo.site/FIAT-Cultural-Holiday-Productions</link>

		<pubDate>Sat, 21 Apr 2018 17:02:46 +0000</pubDate>

		<dc:creator>Aaron Johnstone</dc:creator>

		<guid isPermaLink="true">https://johnstone.cargo.site/FIAT-Cultural-Holiday-Productions</guid>

		<description>FIAT CULTURAL HOLIDAY PRODUCTION
 

Concepting / Art Direction

Cultural Holidays are something that we found to be a great way to express the FIAT’s playful side. These videos were shot of the course of two days with minimal budgets and time.




















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		<title>Dodge Attitude</title>
				
		<link>https://johnstone.cargo.site/Dodge-Attitude</link>

		<pubDate>Tue, 24 Apr 2018 18:47:38 +0000</pubDate>

		<dc:creator>Aaron Johnstone</dc:creator>

		<guid isPermaLink="true">https://johnstone.cargo.site/Dodge-Attitude</guid>

		<description>DODGE ATTITUDE POSTSDesign / Motion / Copywriting


Loud. Fast. Fun













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